Finding and Making News

26 Sep

Chapter 4 Reading Notes COMM 4333

Public Relations Writing and Media Techniques

Challenges of Making News

  • Media Gatekeepers i.e. Reporters and editors
  • Advertising to the Internet
  • Print variety of material. Not just one medium TV to reach large public
  • Information Overload

What Makes the News

  1. Timeliness – news must be current
  2. Prominence – prominent person or star
  3. Proximity – local angle
  4. Significance – numbers of people involved
  5. Unusualness – out of the ordinary
  6. Human Interest – love lives of movie stars
  7. Conflict
  8. Newness – two most important words “new” and “free”

How to Find News

  • Internal News Sources – gathering all important papers
  • External News Sources – polls surveys, events

How to Create News

  • pseudoevent – (Daniel Borrstin) events and situations that are created for the sake of generating press coverage.
  • Brainstorming
  • Special Events
  • Organize a tour
  • Issue a protest
  • Top 10 List
  • Stunts
  • page 106 has 32 ways to create news

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