Preparing Fact Sheets, Advisories, Media Kits, and Pitches

12 Oct

Chapter 6 Reading Notes COMM 4333

Public Relations Writing and Media Techniques

Expanding the Publicity Tool Kit

Fact sheets – one-page background sheets about an event, a product, or even the organization. (News Release or part of a media kit!)

  • Address, main telephone number, website address, stock symbol, key executives, name, phone, and e-mail of director of investor relations, number of employees, annual revenues.

Media Kit – (press kit) contains a variety of materials, such as a news release, facts sheets, and photos.

  • main news release, news feature, fact sheets on the product, organization, event, background information, photos and drawing captions, biographical material on spokesperson or senior executive, basic brochures.
  • Media Kit includes: 9 by 12 inches and has four sides, a cover, two inside pages, and a back cover with organizations address, website and name.
  • EPK’s or e-kits (electronic press kits): include multiple pieces of information in a variety of formats. (text, video, photo, audio, animation). Saves money. Preferred over printed kits.

Media Advisory – (media alert) public relations professionals create it to let editors know about a newsworthy event or an interview of opportunity that could lend itself to photo or video coverage.

Pitching a Story

  1. Need to convince the editor or reporter that the story is newsworthy and relevant to the readers.
  2. Researching the Publication – most important component.
  3. Preparing the Pitch – write the e-mail or memo. You have about 60 seconds to grab the editor’s interest.
  • E-mail subject lines
  • The Telephone Pitch
  • Follow Up on your Pitch




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