10 Tips for Writing News Releases

16 Nov

Week 13 TOW COMM 2322

Sources: Press Release Writing, Essortment, PressRelease365

Public relations practitioners often use news releases to get their clients into the news. Provide 10 tips for writing an effective news release. (Be sure to link to at least two sources for your information.)

  1. The information needs to be newsworthy. If it does not pertain to what id happening currently, then there is a good chance that it is not newsworthy.
  2. Provide as much contact information as possible. i.e. Name, address, phone, fax, e-mail, website address.
  3. EDIT!! Editing is so important. Ask another person to look over your work to spell check it.
  4. Keep it one page. Never submit duplicate documents.
  5. There is a fine line between honest hype and a serious overreach.
  6. The headline is so critical. It is what captures the editor and the audience’s attention. However, you want to avoid bolding and uppercase text.
  7. Ask the question, “How are people going to relate to this and will they be able to connect?”
  8. Deal with the facts. Who wants a story that is so far fetched? Tell the truth and what happened.
  9. The first 10 words of releases are the most important and most effective.
  10. Avoid excessive use of adjectives and fancy languages. Never sound like you are trying to sell something to the reader. You want to sound like you are informing the reader about something.

These are just some great tips to keep in mind. Writing a news release is something that you as the writer want to read about as well. If you do not even want to read or write about the topic, then there is a pretty good chance that your writing will reflect that as well. Then, you reader probably will not want to read it as well. It is like the domino effect. The writer is the first domino. If you do not like the subject of news at hand, then your reader probably will not like it either. These are just somethings to keep in mind.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: