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10 Ways PR Professionals Drive Journalist Crazy

12 Nov

Week 13 TOW COMM 4333

Working either alone or in a group of no more than three, create a list of at least 10 ways that PR people can sometimes drive journalists crazy. After each item on the list, indicate what the PR person could/should do instead.

  1. Public relations professionals don’t give enough proof or information to journalists for them to write a story. Give journalists the details they need to write the story.
  2. Public relations professionals don’t always give journalists reliable stories. Please do not say there is some story when in the end as a public relations professional you are just wasting the journalist time or stalling them.
  3. Public relations professionals use different writing techniques than journalists. Ex. hype words Try to avoid words that are to just get people’s attention or make a story appear better than it is in real life. Please stick to the facts.
  4. Journalists are bombarded by public relations professional’s e-mails to get things published or written about in the media. Actually, get to know the journalist and only send the stories you know will get published. Do not send them al the time that when they see something from you they delete it automatically.
  5. Public relations professionals need to get their junk together. If they are including pictures, then actually attach the pictures. Journalists hate to follow a paper trail.
  6. Public relations professionals always ask, “Why didn’t my story get covered?” Journalists are trying to find what is newsworthy. If your story did not get published, then too bad. Stop asking them to explain.
  7. Public relations professionals twist story like they are trying to sell their story. Keep the story to the facts and let that sell it to the pubic.
  8. Journalists can never get a hold of public relations professionals. When journalists call public relations professionals, they are never available. If you are always calling journalist, then the least you can do is pick up the phone.
  9. Journalist do not want public relations professional gifts. Don’t send gifts to journalists because sometimes its annoying and it looks like a bargain.
  10. Deadlines!! They do exist and journalists want public relations professionals to stick to them.



PR/Marketing Podcasts

10 Nov

Week 12 TOW COMM 4333

Listen to at least one hour of PR/marketing podcasts (such as For Immediate ReleaseInside PRThe Creative CareerComing Up PRTrafcom News or Marketing Over Coffee). Briefly summarize what you heard. Discuss how listening to PR podcasts can benefit PR students or new PR practitioners. Be sure to include a hyperlink to the podcast’s website/blog.

The two podcasts I chose to listen to was Marketing Over Coffee and The Creative Career. Both of these podcasts gave great insights into the public relations world. The Creative Career podcast was an interview of Catherine Hudson who is the Co-founder of Shorty Clothing. Marketing Over Coffee was more an answer question podcast from domain name advice to how to market in the game world. Out of the two, I really enjoyed listening to the interview more because she talks about her story from college to now being the co-founder of a company.

The number one thing for her was to know what you want and go after it. Plus, building a great network of people is very important. But, you have to weed it out from people that are sayers and people who are doers. There is no time to waste in the business world. Today, there are so many social networking tools out there that really there is not an excuse not to keep in touch with people after you meet them. Even now, people meet their future spouse online before meeting them in person.

The number one piece of advice form both of these podcasts was have a team around you. By yourself, the chances of you getting a vision or task done is much more minimal than if you have a great team around you in order for the vision to grow. A great way to find expand the vision is to network with other business owners in the same industry. Yes, they create competition which is good, but also partnering together can pull in a larger pool of customers.


Infographics

4 Nov

Week 11 TOW 4333

Address several of the following questions about infographics. What are they? How could one be useful in a story for your client? How do you go about creating one?

Infographics are visual aids for companies, organization what have you. Pretty much, if you are trying to promote something, then infographics are a great tool to express data to your audience. They are very useful in a story for your client for a couple of reasons. Infographics are a great eye catcher where they grab the attention of your audience instead of just showing someone a bunch of written paper work.

Plus, they put things into perspective. You can show all the different opinions, results, data, etc. in one model. Otherwise you would have to write down all the different characteristics and then try to figure it all out. By that time, you have wasted so much time or even lost a potential client. Furthermore, inforgraphics help the presenter to tell the story better to the client. It is a great tool where you do not hav to look down at your notes and really go off of the infographics which help you talk with your audience than at them. What I am saying is it opens up conversation with the audience as opposed to you doing a monologue and them just listening.

The best way to go about creating an infographic is to begin by brainstorming. What is your point that you want people to know? What represents your product or organization? How can this infographic make all the data look simple? What are the variables? These are some of the questions to ask yourself when creating an infographic. A great illustration of an infographic is the one below where it is representing who drinks what types of coffee and how much for each.


Behind the Blog

29 Oct

Week 10 TOW 4333

In WordPress, go into your Dashboard and take a look at your stats. What kinds of things does the Site Stats page tell you? How would PR practitioners benefit for monitoring their own or their company’s blog?

It is interesting to see the different statistics from the blog. You can find all the statistics by going on the dashboard part of your blog if you have a word press blog. After looking over my blog, I found that the days people looked at my different posts were on the weekends primarily on Saturdays or Sundays. This makes sense because this is the time when people do not normally have work or other obligations that happen like their normal week.

Also, looking at the statistics I found that my highest day was 17 views and the lowest was zero. I think what contributes to those statistics is the fact that I just made this blog not too long ago because it was part of this class. Before that, I never had a blog or a desire to have a blog to tell the truth. I had so much going on that the last thing I thought I could add to my plate was managing a blog. It was nice that it was a requirement for the class because now it has become part of the time that I have allocated to class work. So in a way, school has given me an opportunity to make time for managing a blog.

Even after graduating, I would like to continue on with blogging because it is such a great way and an easy tool to keep long distance friends and business professionals updated. If a public relations practitioner used a blog for the company, they would definitely benefit by looking at the statistics. The reason being, they can see on the statistics what the people want or do not want for that matter. It can show them what to invest their time, money and resources into in order to run their business more efficiently.

 

PR OpenMic

22 Oct

Week 9 TOW 4333

Create a profile at PR OpenMic, a social network developed by Auburn University’s Robert French. Connect with me there as a friend so that I know you have joined. Then for your topic of the week, describe what PR OpenMic has to offer to PR students and recent grads. Be sure to discuss at least three or four things you encounter at the site, and provide hyperlinks to the specific areas in the site for your readers.

PR OpenMic is a great tool for public relation students and recent grads because essentially it is like a “Facebook” for public relations students. What I am trying to specifically say is that PR OpenMic is a wonderful world for public relation students and recent grads to network. I just open up a PR OpenMic profile this week and I have been playing around with it to figure out how it works. You can search for people and add friends to reading other people’s work profile. The profile’s on PR OpenMic are along the lines of business more than personal.

I like how in the update box it says, “What;s on your mind about PR?” Clearly, an excellent tool to read or write about public relation topics, questions, etc. There are so many interesting posts to read. As a beginner OpenMic user, I used the search tool to find what the site was all about and how to use it to its full potential. Grant it, I am not there all the way, but I have found under the Job & Internship box a link that tells you exactly that, the current jobs and internships. Click here to follow the link.

One of my favorite parts of the PR OpenMic is the Music box on the right hand side of the page. There are over 50 podcasts to other things you can listen to it you want. Personally, I like to open it up and listen to it while I am checking through other mundane tasks on my computer. Or if you want, you can play it on your iphone or any device that has Internet while you are in the car. Here is a link to my profile.

NewsU The Lead Lab Course

15 Oct

Week 8 TOW 4333



Last week, you took the NewsU The Lead Lab course. Using the three-pronged approach described at the top of this post, describe your reactions to this course. Remember to include a  hyperlink to the course, too.

Learned: I learned in this NewsU The Lead Lab Course of how to come up with and design better leads. The best thing to keep in mind when trying to write a lead is the five W’s and a H. The five W’s are what, who, where, when, and the H is how. All of these help you figure out what your story is going to be about. Plus, this course revealed the common myths about leads.

Surprised: Plus, this course revealed the common myths about leads. I was really surprise to read the myth that “Leads must never begin with a quote”. Personally, I thought they could begin with a quote which is actually right, but I did not realize how many people thought that a lead could not and now it is a myth buster.

Know more about: Lastly, I learned how to revise my own leads as well. I want to learn more about how to do it. In the end, I think that it is just going to take time and practice to get better at writing leads. After taking this course, I realize that as a writer you might think you have a great story to tell someone, but if they do not care about it, then really it was a waste of time. What I am trying to say is that the “so what” of lead writing is so important. Let’s make sure we ask ourselves the question of why should the reader care about this story? If we cannot even answer that question, then there is a pretty good chance that we should not write or publish the story.

Twitter Experience

3 Oct

Week Seven TOW 4333

One week of Twitter for me is not exactly true because last week in another public relations class we had this one week of Twitter. Technically, this could be called the second week of Twitter!! I have had a Twitter now for almost a year, but I have not had texting on my phone until this past August. As a result, I was not “in the loop” on Twitter as much because I was not able to receive the text updates that you can get on your phone. Fortunately, from learning to use Twitter last week I have been able to sync my phone with Twitter so that I can receive the Twitter updates on my phone and then leave a post as well. It has been really fun to network and be able to share experiences or knowledge with other people as well.

It is like a snowball where at first it is hard to get it going, but then it gets bigger and bigger. In the beginning, I felt like I was just talking to myself probably because I was for the most part. Then, once I could find my other friends on Twitter it was easier to use this social network because there were things to talk about.

I have not received those tweets from people talking about mundane events in their life such as I am about to take a nap or walk to class. I do have to say that I enjoy the part of Twitter where you can find out good ideas from other people of where to go on Friday night because someone will tweet an event. I would not have known about the event if they did not tweet it. I guess, Twitter is a way to market things as well whether on purpose or not.

The best part about it is you have to be straight to the point. Really, you have to make your tweets be 140 characters or less. It is the nature of the beast. On other social networking tools, people leave some of the longest posts ever to the point that I think why don’t they just pick up the phone and call that friend rather then write a book on someone’s wall. Or, if a post needs to be that long it probably should be a private message not for the everyone to see. I really enjoyed this one week of Twitter especially because I was at Catalyst Leadership Conference getting some great information that I could tweet about.  It was my first time to ever really engage in tweeting and following other people as well.