A Night with Mark Lowry!!

11 Dec
Come enjoy an evening of laughter and song with comedian Mark Lowry!

This event is a fundraiser for the Department of Communication, with proceeds going toward future film, radio, television and theatre productions.

Tickets cost $25 for orchestra and loge seating; $15 for mezzanine and balcony seating. Discounts are available for groups of 10 or more.

For more information and to buy tickets, call the Southeastern University Box Office at 863-669-4010; or visit the Arts and Events Calendar at www.seuniversity.edu to purchase tickets online.

Mark Lowry is a Christian artist and comedian who has made people laugh, cry and think for nearly 40 years. He has sung and recorded albums and videos since age 11 and sang the baritone part in the Gaither Vocal Band for 13 years.

Lowry’s antics on stage with Bill Gaither were an instant hit with Vocal Band audiences, and their comedy became the highlight of the evening when the Homecoming tour was born. Mark has been featured on almost all of the Gaither Homecoming videos – now numbering more than 100 – often in the co-hosting role with Bill.

In 1984, his status as a songwriter was established with the song “Mary, Did You Know?” His song has become a modern Christmas standard recorded by more than 30 artists including Michael English, Kathy Mattea, Kenny Rogers, Wynonna Judd, Billy Dean, Natalie Cole, Donnie Osmond and Clay Aiken.


SMNR – Final Project

1 Dec

This is a hypothetical scenario for school project use only.

December 1, 2010 10:41 AM Pacific Daylight Time

Giant Gingerbread House Makes Millions for Children’s Hospital

LAKELAND-–-(BUSINESS WIRE)-Samantha Jones creator of the officially 16 foot tall gingerbread house was able to auction it off at the Creation For The Cure Event put on by the Student Body Leadership Council (SBLC) at Southeastern University for 1.5 million dollars to the National Art Museum in Tampa, Fla.

What drives a person to make a 16 foot high gingerbread house? This stay at home mother of two believes it is better to give than to receive. After surviving cancer at the age of 11, Jones has always wanted to not only give back to the men and women that helped her through this journey, but advance cancer research as well.

Jones explains, “I remember as a young child the sleepless nights because I never knew if I would see the next day. I want to give these children hope that they will see the next day and wake up one day in their own home.” Thousands of eyes watched as Jones unveiled the giant gingerbread house at the Creation For The Cure Auction.

According to best friend, Amanda Young, “Samantha spent over eight weeks to complete this task along with raising a family and much more.” Jones created this giant gingerbread house in their guesthouse where she also has her in home business as a wedding consultant.

Samantha Jones is a well-known wedding consultant in Orlando, Fla. who plans over 30 weddings a year with any budget. To look at her most recent weddings please visit www.weddingjones.com


Samantha Jones



Smart Multimedia Gallery





A loving act to advance research for cancer patients with special thanks to SBLC for putting on the event Creation For The Cure and all the attendees who came to the auction.

SBLC is Southeastern University’s student body leadership council based out of Lakeland, Fla that links Southeastern University students to administration and the surrounding community. They are the students that not only put on events, but share the student body’s voice as well.


10 Tips for Writing News Releases

16 Nov

Week 13 TOW COMM 2322

Sources: Press Release Writing, Essortment, PressRelease365

Public relations practitioners often use news releases to get their clients into the news. Provide 10 tips for writing an effective news release. (Be sure to link to at least two sources for your information.)

  1. The information needs to be newsworthy. If it does not pertain to what id happening currently, then there is a good chance that it is not newsworthy.
  2. Provide as much contact information as possible. i.e. Name, address, phone, fax, e-mail, website address.
  3. EDIT!! Editing is so important. Ask another person to look over your work to spell check it.
  4. Keep it one page. Never submit duplicate documents.
  5. There is a fine line between honest hype and a serious overreach.
  6. The headline is so critical. It is what captures the editor and the audience’s attention. However, you want to avoid bolding and uppercase text.
  7. Ask the question, “How are people going to relate to this and will they be able to connect?”
  8. Deal with the facts. Who wants a story that is so far fetched? Tell the truth and what happened.
  9. The first 10 words of releases are the most important and most effective.
  10. Avoid excessive use of adjectives and fancy languages. Never sound like you are trying to sell something to the reader. You want to sound like you are informing the reader about something.

These are just some great tips to keep in mind. Writing a news release is something that you as the writer want to read about as well. If you do not even want to read or write about the topic, then there is a pretty good chance that your writing will reflect that as well. Then, you reader probably will not want to read it as well. It is like the domino effect. The writer is the first domino. If you do not like the subject of news at hand, then your reader probably will not like it either. These are just somethings to keep in mind.

Tapping the Web and New Media

14 Nov

Chapter 12 Reading Notes COMM 4333

Public Relations Writing and Media Techniques

The Internet: Pervasive in Our Lives (1960 used by academic researchers. 1990 public use)

  • Media is centralized having a topdown hierarchy.
  • It costs a lot of money to become a publisher.
  • It is staffed by professional gatekeepers known as editors and publishers.
  • It features mostly one way communication with limited feedback channels.

Mediasphere and blogosphere – widespread broadband, cheap/free, easy to use online publishing tools, new distribution tools, new distribution channels, mobile devices and new advertising paradigms.

The World Wide Web

  • You can update information quickly
  • It allows interactivity where viewers can ask questions about products or services, download information of value to them and let the organization know what they think.
  • Online readers can dig deeper into subjects that interest them by linking to information provided on other sites, other articles and sources.
  • Writing for the web – define objective of the site, design with audience in mind, update constantly.

Building Effective Websites

  1. Must have vision of how you want the organization to be perceived by the public.
  2. You need a copywriter to write the text.
  3. You need a graphic artist to add the visual element.
  4. You need a computer programer to put ideas together in HTML code for the Internet.

Making the Site Interactive

  • Hyperlinks
  • Search engines
  • Tracking site visitors
  • ROI (Return on Investment) – compare the cost of the website to how such functions would be done by other means.

The Basics of Webcasting – website is enhanced and supplemented by using webcasts. (90% companies use them)

  1. Minimize fasts movements and significant screen shifts.
  2. Emphasize strong foreground images and avoid shadows.
  3. Tiny details are often lost through digital encoding: provide sharp, clean screens.
  4. Audio should be clean and without the clutter of distracting background noise.

The Explosion of Blogs

  • Almost anyone can create it.
  • Start up costs are minimal.
  • Material can be updates and changed instantly.
  • Gives an organization an outlet to participate in the online dialogue already being said in other blogs and message board.

All other forms of social media.

News Releases, Media Alerts, and Pitch Letters

14 Nov

Chapter 14 Reading Notes COMM 2322

Public Relations: Strategies and Tactics

The News Release – also called a press release. it is the most commonly used public relations tactic.

  • Use short headlines
  • Use descriptive and creative words to grab an editor’s attention.
  • Tell the news instead of promoting your product or company.
  • Don’t throw everything into a release.
  • Don’t use lame quotes. Write like someone who is actually talking.
  • Double check all information.
  • Use 8.5 by 11 inch paper. Should be white or organization letterhead.

Publicity Photos

  • More people read photos than reading the articles.
  • Quality – photos must have a great contrast and sharp detail so that they can reproduced in a variety of formats.
  • Composition – the best photos are uncluttered. Have tight shots with minimum background, an emphasis on detail, not whole scenes and limited wasted space.
  • Action shots with different scale.
  • Angles – interesting angles can make the photo compelling.
  • Lighting – to make the subject look the best.
  • Color – have several formats available and send what the publication or Web news site needs.

Mat Releases

  • Originally called “mat” because they were sent in mat form ready for printing press.
  • Today, we know them as word documents, jpegs, and pdfs.

Media Kit

  1. The main news release
  2. News feature about the development of product
  3. Facts sheets on the product, organization, or event
  4. Background information
  5. Photos and drawings with captions
  6. Biographical material on spokesperson or chief executives
  7. Some basic brochures

Pitch Letters

  • Use a succinct subject line that tells the editor what you have to offer.
  • Keep the message brief.
  • Don’t send out blast e-mails.
  • Personally check the names in your e-mail database to remove redundant recipients.
  • Good pitch is based on research and creative idea that will appeal to the editor.

Distributing Media Materials

  1. Mail
  2. Fax
  3. E-mail
  4. Electronic News Services
  5. Online Newsrooms
  6. Web pressrooms

Each has its advantages and disadvantages. Pubic materials are distributed electronically.

Crisis Communication

13 Nov

Week 12 TOW COMM 2322

Based on what you learned in this week’s class discussions and lecture on Public Relations During Times of Crisis, write a blog post about some aspect of crisis communication.

If you have a company, then please do not be naive enough to think that crisis will not happen to your company. There are steps that need to be in place before crisis even happens. Below are some great tips and steps of what to do when crisis comes your way.

  1. Create a Crisis team before then crisis even happens. The persons that are usually on that team are the organization’s CEO, public relations professional, legal personnel, head managers of the departments, and financial professionals as well.
  2. Know who will be your spokesperson. Just have one person be that spokesperson.
  3. Make sure the spokesperson is well trained and knows how to respond to questions and scenarios.
  4. Know the flow of communication to your departments when the crisis happens and how to respond.
  5. Even prepare statements for all kinds of crises that may arise. i.e. natural disasters, sudden death of a CEO, etc.
  6. Pick what the key message your organization is trying to get across to the public during that time.
  7. Ride the storm out. It will pass over. Take it a day at a time and keep on the upward side of things as hard as it may be try to remain positive.
  8. Rebuild once again. Create something new for the public to think about instead of whatever happened.
  9. Promote a new image again. This is an opportunity to go back to the basics and promote a new image once again.
  10. Take responsibility and be honest with the public. Do not try to cover anything up. It will only make matters worse. Why have a crisis on your hands and then add even more on top.

10 Ways PR Professionals Drive Journalist Crazy

12 Nov

Week 13 TOW COMM 4333

Working either alone or in a group of no more than three, create a list of at least 10 ways that PR people can sometimes drive journalists crazy. After each item on the list, indicate what the PR person could/should do instead.

  1. Public relations professionals don’t give enough proof or information to journalists for them to write a story. Give journalists the details they need to write the story.
  2. Public relations professionals don’t always give journalists reliable stories. Please do not say there is some story when in the end as a public relations professional you are just wasting the journalist time or stalling them.
  3. Public relations professionals use different writing techniques than journalists. Ex. hype words Try to avoid words that are to just get people’s attention or make a story appear better than it is in real life. Please stick to the facts.
  4. Journalists are bombarded by public relations professional’s e-mails to get things published or written about in the media. Actually, get to know the journalist and only send the stories you know will get published. Do not send them al the time that when they see something from you they delete it automatically.
  5. Public relations professionals need to get their junk together. If they are including pictures, then actually attach the pictures. Journalists hate to follow a paper trail.
  6. Public relations professionals always ask, “Why didn’t my story get covered?” Journalists are trying to find what is newsworthy. If your story did not get published, then too bad. Stop asking them to explain.
  7. Public relations professionals twist story like they are trying to sell their story. Keep the story to the facts and let that sell it to the pubic.
  8. Journalists can never get a hold of public relations professionals. When journalists call public relations professionals, they are never available. If you are always calling journalist, then the least you can do is pick up the phone.
  9. Journalist do not want public relations professional gifts. Don’t send gifts to journalists because sometimes its annoying and it looks like a bargain.
  10. Deadlines!! They do exist and journalists want public relations professionals to stick to them.